Enhance Your Amazon Sales Page with A+ Content

A+ = Amazon PLUS

Reason 1: For shoppers who use the Amazon app on their smartphones: A+ content pops up to the top of the description. For this reason, you want your artwork to be easy to read on a mobile device (less text, more image). Reason 2: Amazon ditched the 'Look Inside' option in 2023. This makes A+ content even more important.

When we create A+ Content, we can choose between 17 modules to design your detail page layout. You can use up to five modules per detail page layout.

Samples

Awards

Examples on Amazon

What's NOT allowed?

Pricing or promotional details. Do not include pricing, promotional details or discounts, promotion references such as "affordable," "bonus," "free," or language directing customers to purchase such as "buy now," "add to cart," "get yours now," or "shop with us."
Customer reviews. We don't allow customer reviews in A+ Content. To add Editorial Reviews to your books, check Amazon Author Central to create an Author Page and share additional information about your book. But they do seem to allow 'blurbs' which come from reviews (see publication quotes below)
Time-sensitive information. Do not mention time sensitive information such as now, new, latest, yet, on sale now, the latest product, the best yet, or references to holidays. This includes references to Kindle Unlimited.
Publication quotes. A maximum of four quotes or endorsements is allowed. Quotes should only be from well-known publications or public figures and must be accompanied by the author, and if citing a publication, the title.

Claims and awards

When referencing awards or endorsements, include a note in the text with the date when the awards or endorsements were achieved and the organization granting the award. Do not mention awards received more than 2 years ago.
Certification claims (e.g., recommended by, certified, tested, approved, proven, validated, etc) and awards must be substantiated by a note in the text with certifying or awarding body, study, publication or other evidence, and year.
Environmental claims with words like "eco-friendly," "biodegradable," and "compostable," including their symbols, are not allowed either in text or in images. Claims that a product is "recyclable"/"ecological" must be substantiated by a note in the text with supporting information, such as materials used or certifying body and year.
Satisfaction claims (for example, "100% satisfaction guaranteed"), and boastful claims such as "#1 rated," "top-rated," and so on are not allowed.
Remove any claims to cure, mitigate, treat, or prevent diseases in humans or animals or both regarding drugs, cosmetics, medical devices, beverages, food, and health products (including natural health products, vitamins, and supplements). Other claims regarding drugs, cosmetics, medical devices, beverages, food, and health products (including natural health products, vitamins, and supplements) as well as any general claims require a note in the text to substantiate them.

Content restrictions

Guarantee information, including references to off-Amazon return or refund policies, is strictly forbidden in A+ Content.
Any violations to the KDP Terms and Conditions and Content Guidelines are prohibited.
Do not include any shipping details (for example, "free shipping"), QR barcodes, or personal information such as phone number, address, or email on the A+ page.
No quotes or attributions may be made in A+ content to individuals, customers, or other private figures. A maximum of four quotes or endorsements is allowed, and these should only be from well-known publications or public figures and must be accompanied by the author, and if citing a publication, the title.
Do not reference or compare products with competitors, regardless of how competitors are mentioned (for example, specific names, described as "other(s)", or otherwise). This content is intended to build the brand and provide additional product details, not to discuss competitors.
Comparison charts may only compare against other books in your KDP account.
Do not include pricing, promotional details or discounts, promotion references such as "affordable," "cheap,, "bonus," "free," or language directing customers to purchase such as "buy now," "add to cart," "get yours now," or "shop with us."
Do not mention time sensitive information such as now / new / latest / yet / on sale now / the latest product / the best yet, or references to holidays.
Trademarks and copyright symbols are acceptable if they're of reasonable size and either already included on product packaging or always displayed as part of the logo or both. Stand-alone symbols otherwise are never allowed. Any trademark or copyright symbols must be removed from text copy.
Web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products) are prohibited.
We don't sell certain content including content that we determine is hate speech, promotes the abuse or sexual exploitation of children, contains pornography, glorifies rape or pedophilia, advocates terrorism, or other material we deem inappropriate or offensive. Learn more about our Content Guidelines.
References to off-Amazon customer service or contact information are prohibited (for example, "contact us if you have problems," phone numbers, contact email).
Images or text that attempt to mimic Amazon logos, detail page headings, or details allowed are not permitted. References to Amazon-supported programs or branded products are permitted.